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Expedition Dealer Wears Many Hats

Jay Enderson, regional representative for Expedition Log Homes.

Jay Enderson, regional representative for Expedition Log Homes.

When baseball head coach Jay Enderson talks to his players about improving performance in life through hard work and determination, he provides a real life example–himself.

Along with coaching two baseball teams and working as a regional representative for Expedition Log Homes in Albert Lea, MN, Enderson owns a winery and two furniture companies.

“It’s just about balancing the schedule,” Enderson told reporter Micah Bader for the Albert Lea Tribune.

Enderson began working in the log-home business, which has been a career he’s enjoyed for more than 25 years. His house in Chapeau Heights is a model home he built in 1998, he said.

A year before his home was built, Enderson started Moosehead Rustic & Log Furniture Co. The business makes custom log railings and specialty furniture items like dressers, night stands and coffee tables.

“The furniture business kind of spun off of the log home business,” he said.

Enderson’s newest venture — a winery — began with the advent of Rustic Winery LLC, a company he created in 2009 for the sole purpose of making wine racks. Rustic Winery LLC’s location at the former Wedge Nursery spurred the idea for yet another business: Three Oak Wines Wines, a company Enderson co-owns with Dan Sorensen.

“We thought, ‘Hey, it would be a great place to grow grapes because it was an old nursery,’” he said. “Here you sit five years later, and we’re making wine.”

Along with coaching two baseball teams and working as a regional representative for Expedition Log Homes in Albert Lea, MN, Enderson owns a winery and two furniture companies.

Along with coaching two baseball teams and working as a regional representative for Expedition Log Homes in Albert Lea, MN, Enderson owns a winery and two furniture companies.

Although Three Oak Wines posted its first sales on Dec. 19, Enderson estimated the official opening with a tasting room is about a year away.

“If somebody would’ve told me five years ago that I’d be a licenced winemaker in the state of Minnesota, I don’t know if I’d have laughed.”

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